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![]() ![]() The companies fight over the price of the product and many alternatives are available for the customer. In an established industry, there is intense completion among the players. The authors define blue oceans as those markets associated with high potential profits. The term “blue ocean” was discovered by INSEAD business school professors Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (2005). The ‘Blue Ocean’ refers to the vast empty ocean of opportunities that occur when a new innovative product or business appears. ![]() Brands Which Have Adopted Blue Ocean Strategyīlue ocean strategy is a business term created in 2005, which means creating the own market with little competition for a particular business.Advantages and Disadvantages of Blue Ocean Strategy:.How to Implement a Blue Ocean Strategy?. ![]()
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